The Daily Edited has announced an exclusive collaboration with model and social media it-girl, Hailey Baldwin. Fronting the newest campaign, shot in New York, Hailey models pieces from her 3-piece capsule collection, suitably coined, #theHAILEYedited, as well as her favourite pieces from The Daily Edited’s core-range.
Adding accessories designer to her CV, in her debut design collaboration, Hailey has created a personalisable leather backpack, clutch and passport holder - Pieces that reflect her cool, sporty and pared-back aesthetic - that compliment her jetsetter lifestyle.
“I am excited as this is the first time I am ever designing my own capsule collection, something I have always wanted to do” Baldwin says.
“I’ve always loved The Daily Edited’s dedication to simple design and a clean aesthetic. #theHAILEYedited is an extension of that, and aligned with my own personal style,” Baldwin says. “I wanted to do a backpack, because sometimes I feel a little more sporty, the reason I wanted to do a clutch was because it’s a little more chic.”
Baldwin was involved in the design process from sketch to realization, selected components including leather, finish, colour-palette, and hardware. Functionality was key for Hailey, who insisted the backpack ‘must’ fit a 13-inch MacBook.
The colour palette for #theHAILEYedited collection is neutral mist grey with pink trim detail with the passport holder featuring a perforated leather treatment. Hailey’s signature will also be used on each piece from the TDE capsule collection.
#theHAILEYedited collection was launched at Missy French in Potts Point, Sydney