Australia’s first luxury fragrance house, Goldfield & Banks, unveiled its latest Eau de Parfum, Rose Magnitude at the iconic Art Gallery of New South Wales.
WM Media brought the launch to life through a mirrored art installation within the gallery - a reflective architectural moment centred around a sculptural Rose Magnitude paper bloom. The installation became the stage for the fragrance reveal, with an address from Founder Dimitri Weber and a powerful live performance by violinist Yena Choi.
Guests were invited to experience a rose redefined - where opulent richness meets dry heat, and petals are shaped by landscape rather than gardens.