To launch Pacific Rock Flower, WM Media worked with Goldfield & Banks Australia to develop the event concept, manage production, and curate the media and influencer guest list.
We secured a heritage beach shack on the shores of Vaucluse as the setting - a location that felt less like a venue and more like a discovery.
A botanical fragrance journey through the scent's key notes and native wildflowers brought Pacific Rock Flower to life visually. Guests were invited to capture the setting in their own watercolour painting, sitting on the sand, taking in the beauty of the Australian landscape that inspired the fragrance.