WM Media launched Fico Aromatico, Vranjes Firenze's luminous new home fragrance of ripe fig, tomato leaf and green mandarin, transforming a private home in Sydney into a Tuscan villa and garden.
Responsible for the creative concept, event direction, strategy and guest list, WM Media brought the activation to life through a series of touch points and considered event styling including lush vegetal installations, artistic edibles and a printmaking experience. The result was an immersive world for an intimate audience of media and tastemakers.