WM Media managed the Australian launch of Billie Eilish's new fragrance Your Turn II. Our role covered event management, guest list curation, and publicity.
The timing coincided with the release of Billie's film Hit Me Hard And Soft: The Tour maximising momentum across both cultural moments.
WM secured an intimate luxury cinema setting that matched the energy of the fragrance and the occasion. From arrival, guests were immersed in the world of Your Turn II: the scent in the air, Billie's music pumping throughout the space, and the tour film screening in 3D.