The Daily Edited (TDE.) has opened a first-of-its-kind concept store in Westfield Sydney — The TDE. Apartment.
Located on Level 4 overlooking Market Street, the TDE. Apartment has been designed to give customers an all-new retail experience with four unique shoppable areas forming the ultimate master bedroom suite, including a sitting room, bedroom, his and her en suite, and study.
Conceptualised by TDE. co-founder Alyce Tran and designed by Pattern Studio, the new store is a sequence of luxurious ‘residential’ settings which make up the master suite of an overall global tde. Apartment concept. A key lounge area exists in TDE’s store on Bleecker St in New York’s West Village and the apartment’s bar area will be opening in Chadstone Shopping Centre later this month. In the Westfield Sydney space each area is furnished with a curation of accessories and furniture displaying each product line available from TDE.
The interior is refined and feminine executed with luxurious materials including Italian terrazzo flooring, sheer curtains, brass detailing, designer pendant lights and natural stone fixtures. Custom and design furniture including a bed, bath and desk feature in-store to complete the ‘residential’ theme. On stepping into the store one gets a sense of the breadth of TDE’s range spanning across 120 sqm of premium retail space.
Artwork, objects and floral installations will be on rotation, making the TDE. Apartment always new and always Instagrammable. Highlights at launch include work by Ted O’Donnell x Vicki Lee, artwork by Caroline Walls, floral installations by Seed Flora, furniture by Space Furniture and Living Edge, as well as lighting by Henry Wilson.