The Daily Edited (tde.) has announced an exclusive campaign with Hollywood A-list sisters Sistine, Sophia and Scarlet Stallone — their first international campaign together.
Since appearing on the world stage at the Golden Globes as Miss Golden Globe 2017, there has been much intrigue into who the Stallone sisters are. The new #MeetTheStallones tde. campaign is a first look into the world of these three stylish sisters.
The daughters of Sylvester Stallone and model Jennifer Flavin: Sophia (20), Sistine (18) and Scarlet (14) have curated their favorite tde. leather accessories to feature in the campaign. Each selecting their favourite styles, colour palette, and monogramming style to best fit their lifestyle. The result is a stunning campaign and collection which captures who each of the Stallone girls are and how tde. fits into their daily life.
“It’s so much fun [fronting a campaign together]. We like doing shoots together, but the fact that this is a campaign just totally upped the ante,” Sistine said. “It’s so special,” Sophia added. “To represent such an amazing brand with my sisters, is fun,” Scarlet said.
“It is part of the tde. philosophy to work with and support up-and-coming talent who are aligned embody our core values — following the success of Hailey Baldwin’s capsule collection, #TheHAILEYedited — and to celebrate tde.’s global expansion into selected Saks Fifth Avenue stores in the US, we engaged the Stallone sisters who have their fresh, fun and youthful point of view, sense of style and personalities,” Alyce Tran, co-founder and CEO of tde. said.
Proud dad, Sylvester Stallone, dropped in to the shoot to support Sophia, Sistine, and Scarlet. He described the girls as, “volcanic, eruptive, disruptive, earth shattering, seismic...” When the Sophia asked, “How?” He added, “Why? Because there’s a void of silence, it’s never quiet with you three, which I love. The carnival is always in town.”
The sisters model new season colors and shapes including a hard case box bag, chic bucket bag and new easy to wear shoulder bag styles as well as debuting a new collection of leather stickers, available to customise new and existing tde. items.